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Category Development Manager

New York Area
Posted 11/1/17

The Category Development Manager works across all BrightFarms customers to drive profitable growth by understanding our consumers, categories and customers better than any of our competitors. This role creates business reviews, and provides analytical support for business and customer teams to help profitably grow Bright Farms volume, profit, share, and brand equity. This position partners with cross-functional team members and senior leadership to identify customer/category trends, cross-category dynamics, total produce department best practices, consumer purchasing insights, customer business results, category management, and opportunities to help develop BrightFarms business.

You Will:

  • Provide continuous enhancement of an effective and efficient reporting system designed to leverage Category Management and primary and secondary information resources.
  • Produce accurate weekly reports in an efficient and timely manner through the use of internal and external data sources such as retail POS reports and SPINS.
  • Perform ad hoc analysis related to historical POS, inventory, and shipment trends at multiple levels, including retail store and product levels.
  • Audit retail execution data for adherence to customer planograms.
  • Develop formal category reviews and business planning presentations to both internal and external customers and assist in the presentation.
  • Analyze test markets for new customers and new product launches.
  • Maintain and manage SPINS database and product definitions.

Experience of Candidates:

Note that only candidates with prior consumer products and/or retail experience will be considered. Candidates for the Category Development Manager position will be evaluated on how they match up with the following criteria.

Your Qualifications:

  • BS/BA degree in business related field (General Business, Marketing, Economics, Finance, etc.)
  • 5-7 years of work experience in Category Management, Trade Marketing, Analytics, and/or Insights; CPG and/or Retail experience preferred
  • Ability to integrate multiple data/analysis tools and approaches to identify opportunities for growth
  • Strong analytical and problem-solving skills with the ability to interpret and articulate key insights and conclusions
  • Excellent oral and written communication skills; ability to present both internally (team, senior leadership) and externally (retailers, distributors)
  • Ability to work across functions to identify optimal solutions and/or problem resolution
  • Ability to multi-task, prioritize and organize in a fast-paced environment
  • Advanced skills in Microsoft Excel and PowerPoint
  • Experience with syndicated or panel data services such as IRI, Nielsen, or 84.51
  • Positive collaborative team attitude
  • Ability to take initiative and self-start projects
  • Inquisitive mindset
  • Ability to be flexible and adaptable to changing business needs
  • Customer service focus to ensure internal/external partners receive quality sales support
  • Willingness to travel to sales and customer meetings, planning workshops, etc. (approx. 1 – 2 trips per month)


  • This position is based in the Irvington, NY office with some travel required.

Key Values & Characteristics of Candidates:

  • Authentically Green. Candidates must sincerely care about leading the movement to improve the environmental impact of the food supply chain. Candidates must be passionate about creating a healthier planet, environment and food supply. The background and experience of candidates should reflect a true passion for improving the way we feed Americans.
  • Drive to Succeed. Candidates must have hunger and ambition and must get out of bed and want to perform strongly everyday, internally motivated. Candidates must demand excellence and strive to achieve greatness. Candidates should have a high clock speed and imbue energy in those around them.
  • Humility & Integrity. Candidates must have personal humility and must want the organization to succeed (not focusing solely on personal success). Candidates must care about people and clients and be strong team players. Candidates must possess the highest degree of integrity and must project the proper image of BrightFarms.
  • Productive. Colleagues and clients should be quick to describe candidates as famous for getting things done.
To apply for this position, please fill out the fields below and upload your resume (.doc, .pdf).