Privacy Policy

This Privacy Policy discloses the privacy practices for the BrightFarms, Inc. owned and operated websites and other product offerings (collectively referred to as the “Services”), and to any other services that display this Privacy Policy. Your privacy is very important to us. To better protect your privacy, we provide this Privacy Policy explaining our information practices and the choices you can make about the way your information is collected and used by BrightFarms, Inc.

The Information We Collect

We may collect information, including any personally identifiable information that you provide to us in the course of using the Services. The types of information that may be collected through the Services include, but are not limited to: name, address, gender, e-mail address, telephone number or fax number.

We may also collect certain non-personally identifiable information when you visit our web pages, open our emails or otherwise use the Services, including such information as the type of browser and operating system you are using, your IP address, your device identifiers, your Internet or wireless service provider, location-based information, and the content you have interacted with, viewed, or accessed. This data may be combined and linked with data from other sources.

How We Use the Information

We may use the information collected under this Privacy Policy in the following ways:

We may use the information you provide about yourself or others to respond to inquiries about offerings and to offer other products, programs or services that may be of interest.

We may combine information we receive with outside records and share such information with third parties for use on our behalf to enhance our ability to market to you those products or services that may be of interest to you.

We may sometimes use this information to communicate with you.

We may sometimes use the non-personally identifiable information that we collect to improve the design and content of websites, and to enable us to customize your Internet experience. We also may use this information to analyze site usage, as well as to offer you products, programs, or services.

We will disclose information we maintain when required to do so by law, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency’s request.

Agents and contractors of BrightFarms Inc. that have access to personally identifiable information are required to protect this information in a manner that is consistent with this Privacy Policy by, for example, not using the information for any purpose other than to carry out the services they are performing for BrightFarms, Inc.

Please note that if BrightFarms, Inc. or any of its subsidiaries or lines of business is merged, acquired, divested, financed, sold, disposed of or dissolved, including through merger of, consolidation, sale or divestiture of assets, the personally identifiable information we may possess about you, may, in whole or in part, be sold, disposed of, transferred, divested, or otherwise disclosed as part of that transaction or proceeding.

Privacy Options

If you prefer not to receive e-mail marketing from BrightFarms, Inc. please click here.

We will not use or transfer personally identifiable information provided to us in ways unrelated to the ones described above without also providing you with an opportunity to opt out of these unrelated uses.

Your California Privacy Rights: Notice to California Customers
California’s “Shine the Light” law, Civil Code section 1798.83, requires certain businesses to respond to requests from California customers asking about the businesses’ practices related to disclosing personal information to third parties for the third parties’ direct marketing purposes. Alternately, such businesses may have in place a policy not to disclose personal information of customers to third parties for the third parties’ direct marketing purposes if the customer has exercised an option to opt-out of such information-sharing. (Note: BrightFarms, Inc. sites do not recognize the “do not track signals” that some browsers may employ.) As discussed above, if you wish to opt-out of our sharing of your information with third parties for the third parties’ direct marketing purposes offline please click here, or for email please click here. To find out more about your opt-out rights, please contact us as described in the “How to Contact Us” section below.

Collection of Information by Third Parties

We may use third parties to present or serve advertisements, including online behavioral advertisements, that you may see on the Services and to conduct research about the advertisements-or the Services themselves. Additionally, third parties may place and use tracking mechanisms, e.g., tracking pixels, in the emails we may send to you. This Privacy Policy does not cover any use of information that such third parties may have collected from you (e.g., type of browser, operating system, domain name, day and time of visit, page(s) visited) or the methods used by the third-parties to collect that information (e.g., cookies, web beacons and clear gifs). BrightFarms, Inc. does not share information that identifies you. Only anonymous data is collected.

Cookies and other Tracking Technologies

We may place “cookies” on your computer or device. Cookies are small text files that we place in your computer or device to store your preferences. Cookies, by themselves, do not tell us your e-mail address or other personal information unless you choose to provide this information to us by, for example, subscribing to our newsletter. Once you choose to provide us with personal information, this information may be linked to the data stored in the cookie.

Most browsers automatically accept cookies. You can set your browser option so that you will not receive cookies and you can also delete existing cookies from your browser. However, you may find that some parts of the site will not function properly if you have refused cookies or similar tracking technologies and you should be aware that disabling cookies or similar tracking technologies might prevent you from accessing some of our content. If you wish to block cookies, go to http://www.allaboutcookies.org/ to find out how, or check your browser’s instructions.

Tracking technologies may be deployed by us and/or by our service providers or partners on our behalf. These technologies enable us to assign a unique number to you, and relate your usage information to other information about you, including your personal information. We may match information collected from you through different means or at different times, including both personal information and Service usage information, and use such information along with offline and online information obtained from other sources (including third parties) such as demographic information and updated contact information (where that information has been lawfully disclosed to us) for the purposes of learning more about you so we can provide you with relevant content.

Our Commitment to Security

We have put in place certain administrative, technical, and physical safeguards to help prevent unauthorized access, maintain data security and correctly use the information we collect. No system can be completely secure, however, and we do not guarantee that unauthorized disclosures and access will not happen. Although we take measures to safeguard against unauthorized disclosures of information, we cannot assure you that personally identifiable information that we collect will never be disclosed in a manner that is inconsistent with this Privacy Policy.

Changes to this Privacy Policy

This Privacy Policy may be changed by BrightFarms, Inc. The revised Privacy Policy will be posted to this page so that you are aware of the information we collect, how we use it, and under what circumstances we may disclose it.

How to Contact Us

If you have any questions or concerns about the BrightFarms, Inc. Privacy Policy or its implementation please contact us via email by clicking here or by writing to:

BrightFarms, Inc.
21 W 46th Street, Suite 503
New York, NY 10036

 

Last updated: November 1, 2017