Our mission
TO IMPROVE THE HEALTH OF SOCIETY AND THE PLANET

The inspiration for BrightFarms grew out of our desire to grow food in the same communities where it’s consumed— food that’s fresher, tastier, and better for the environment.

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Brightfarmers
are Revolutionaries

We strongly believe in our mission and strive to positively impact the world. Our passion is to bring food to people that tastes better, is healthier and is better for the environment. Click below to learn more about our team.

Paul Lightfoot

Paul Lightfoot

CHIEF EXECUTIVE OFFICER

A healthy and sustainable food zealot, Paul leads the company on its mission to revolutionize the U.S. produce supply chain by creating the first national brand of local produce. Beginning his career as a Wall Street attorney, Paul went on to found Foodline, a venture-backed software company providing customer and reservations information technology to restaurants. He then became CEO of BSG (and its predecessor, AL Systems), which provided enterprise software solutions to improve the supply chains of large retailers and distributors, for 10 years before joining BrightFarms in 2011. Paul has been featured on Fast Company’s list of “1000 Most Creative People in Business” and was recognized as a “Rising Star in Retail” by Chain Store Age magazine.

Abby Prior

Abby Prior

VP, Marketing

A food industry marketing expert, Abby leads the company’s sales and marketing efforts to make BrightFarms local produce available to every consumer in America. Having spent her entire career in the food industry studying consumers, Abby started with Unilever, where she led the launch of Ragu Organic. She then spent nearly three years at ARAMARK, where she led the development of promotional programs and its newly created creative services team. Most recently, Abby served as a Director of Marketing for Bimbo Bakeries, USA before joining BrightFarms in 2015.

Dean Martel

Dean Martel

VP, Sales

A salads industry sales leader, Dean leads the company’s supermarket partnership business development, sales and account management. With more than 25 years of experience leading category growth in the consumer packaged good industry, Dean began his career in the food industry at Kraft Foods, where he served in a variety of sales and supply chain roles. He then spent 16 years in category management and sales leadership positions at Fresh Express, which at the time was the nation’s leading fresh salads brand. Most recently, he served as the Director of U.S. Retail Sales for It’s Fresh!, a food freshness technology company, before joining BrightFarms in 2017.

Josh Norbury

Josh Norbury

VP, Operations

A food manufacturing operations veteran, Josh leads all operations at the company’s greenhouse farms. Josh began his career in the Army, where he finished as a Major and was a Special Forces Company Commander. He then moved to the private sector as a General Manager of Ocean King Enterprises Inc., a seafood processing and distribution company. Most recently, Josh managed operations and support functions for more than 70 bakeries across 10 manufacturing regions for Bimbo Bakeries, USA, the nation’s largest commercial bakery, before joining BrightFarms in 2014.

Kimberly Kaiser

Kimberly Kaiser

Controller

With over two decades of experience managing companies’ accounting and human resource teams, Kimberly leads the company’s accounting department. Kimberly started her career working for venture-capital-backed start up technology companies in the San Francisco Bay Area. Most recently, she served as the Controller for BSG (and its predecessor, AL Systems), which provided enterprise software solutions to improve the supply chains of large retailers and distributors, for 7 years before joining BrightFarms in 2012.

Neal Parikh

Neal Parikh

VP, Capital Markets & Corporate Development

Neal leads BrightFarms’ efforts to finance its greenhouse farms and raise capital to continue growing the company. Having worked in the infrastructure and environmental sustainability sectors for more than a decade, Neal spent three years as a senior policy advisor to Mayor Michael Bloomberg, where he set up an award-winning financing intermediary to scale building energy efficiency improvements. He then spent two years as Vice President of Global Sustainable Finance at Morgan Stanley, where he originated and helped to execute transactions in renewable energy, energy efficiency, and other environmental finance sectors before joining BrightFarms in 2013.

Erik Lallum

Erik Lallum

VP, Construction

A veteran in the construction industry, Erik is responsible for leading all development activities such as site selection, engineering, contracts, building and more as BrightFarms prepares to open 10-15 new greenhouses across the U.S. in the next three years. Erik began his career as a Project Manager before moving to Iberdrola Renewables as the Director of Project Management. Most recently, Erik was promoted to Vice President of Engineering and Construction Services, a position he held for more than five years before joining BrightFarms in 2017.

Reggie Griffin

Reggie Griffin

Advisor

With more than four decades in the produce industry, Reggie has experience in both merchandising and operations, spending the last decade as the Corporate Vice President of Produce and Floral Merchandising and Procurement for The Kroger Co. where he was responsible for more than $7 billion in sales. Reggie served as the 2011 – 2012 Chairman of the United Fresh Produce Association (UFPA), past board member of Produce Marketing Association (PMA) and past Chairman of Produce for Better Health Foundation in addition to serving on several industry advisory panels and boards currently. After retiring from The Kroger Co., he launched Reggie Griffin Strategies, LLC where he works with companies to specifically tailor programs and presentations to help clients become more consumer centric.

Rob Levin

Rob Levin

General Counsel

With over two decades of experience as a business lawyer and senior business executive, Rob is BrightFarms’ General Counsel. Rob started his business law career after receiving his B.A. from University of Pennsylvania, a J.D. from Rutgers University School of Law and an L.L.M. from New York University School of Law. He has led or been involved in innumerable transactions and issues from both the legal and corporate executive perspective. With vast experience in all types of business issues and transactions, from formation transactions and funding, through operations, to exit, he joined BrightFarms in 2016.

Paul Lightfoot

CHIEF EXECUTIVE OFFICER

Abby Prior

VP, Marketing

Dean Martel

VP, Sales

Josh Norbury

VP, Operations

Kimberly Kaiser

Controller

Neal Parikh

VP, Capital Markets & Corporate Development

Erik Lallum

VP, Construction

Reggie Griffin

Advisor

Rob Levin

General Counsel

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FINANCIAL PARTNERS